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Which of the following would be most difficult to assess?


A) The liquidity position of a firm
B) The legitimacy and reputation of a firm
C) Market share growth
D) The efficiency with which a firm utilizes its assets

E) A) and B)
F) A) and C)

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Establishing a customer service hotline to handle customer complaints would be considered a primary activity in value chain analysis.

A) True
B) False

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For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have the following four attributes


A) Rare, valuable, mobile, and nonsubstitutable.
B) Rare, inimitable, physically unique, and nonsubstitutable.
C) Rare, valuable, inimitable, and nonsubstitutable.
D) Rare, valuable, physically unique, and causally ambiguous.

E) B) and D)
F) All of the above

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Capabilities that are causally ambiguous are difficult to imitate.

A) True
B) False

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The best measure of a company's ability to meet imminent financial obligations is known as the


A) current ratio.
B) total asset turnover.
C) debt ratio.
D) profit margin.

E) A) and C)
F) C) and D)

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Technology development is a much broader concept than research and development.

A) True
B) False

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Leverage ratios provide measures of a firm's capacity to meet its long-term financial obligations.

A) True
B) False

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Tangible resources are assets that are relatively easy to identify such as financial and physical assets.

A) True
B) False

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How should managers assess changes in their firm's competitive position in their industries during a period of unusual economic growth?


A) Compare the firm's financial ratios with ratios of firms in other strategic groups in the industry.
B) Compare the firm's financial ratios over the most recent one-year period.
C) Compare the financial ratios of all firms in the country's industry-some of whom serve very diverse market segments and have specialized accordingly.
D) Compare the financial ratios of firms in the company's strategic group.

E) A) and B)
F) A) and C)

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What are the benefits and limitations of making historical comparisons in analyzing a firm's performance?

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Historical comparisons can help to track...

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In value chain analysis, value is measured by market value of the total stock outstanding of the company.

A) True
B) False

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What are some of the key strengths and limitations of SWOT analysis?

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The strength of SWOT analysis is that it...

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The resource-based view (RBV) of the firm combines two perspectives


A) the primary and support activities of the firm.
B) the interrelationships among the primary activities of the firm and corporate management.
C) the internal analysis of the firm as well as the external analysis of the industry and competitive environment.
D) the industry and the competitive environment.

E) B) and D)
F) A) and D)

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Gillette combines several technologies (e.g., metallurgy, physiology, physics) to attain unparalleled success in the wet shaving industry. This is an example of their


A) tangible resources.
B) intangible resources.
C) organizational capabilities.
D) strong primary activities.

E) None of the above
F) C) and D)

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Historical comparisons are most appropriate during periods of recession or economic boom.

A) True
B) False

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Which of these categories of financial ratios is used to measure a company's ability to meet its short-term financial obligations?


A) Leverage ratios
B) Profitability ratios
C) Activity ratios
D) Liquidity ratios

E) B) and D)
F) C) and D)

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What are the four perspectives that the "balanced scorecard" enables managers to evaluate their business?

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The four perspectives are the ...

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The following are examples of socially complex organizational phenomena except


A) a firm's culture
B) interpersonal relations among a firm's managers
C) complex physical technology
D) reputation with suppliers and customers

E) A) and B)
F) A) and C)

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_____ are the competencies or skills that a firm employs to transform inputs into outputs.


A) Tangible resources
B) Intangible resources
C) Reputational resources
D) Organizational capabilities

E) A) and B)
F) A) and C)

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Which of the following lists consists of support activities?


A) Human resource management, technology development, customer service, and procurement
B) Human resource management, customer service, marketing and sales, and operations
C) Human resource management, information systems, procurement, and firm infrastructure
D) Customer service, information systems, technology development, and procurement

E) A) and B)
F) A) and C)

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