Exam 10: Social Bookmarking and News Aggregation, Collaboration

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A) another way to describe a 'sock puppet.'
B) someone caught using ALL CAPS in a forum post.
C) a new forum user.
D) a person who uses a misleading avatar.
E) someone who attacks or personally insults other users.

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A) is the only person allowed to flame others.
B) manages the programming details required to maintain a site.
C) is responsible for backing up the discussion boards.
D) facilitates discussions and enforces forum policies.
E) cannot remove forum content.

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A) Discussion boards are the youngest of the three types of sites discussed in this chapter.
B) Online news readership has overtaken newspaper readership.
C) Quora has helped create new interest in Q&A sites.
D) News has become more personal and social.
E) Q&A sites provide firms with innovative ways to build brands.

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A) store, organize, search and mange "bookmarks" of web pages.
B) organize them by tags, single word descriptors that categorize the bookmark.
C) search social bookmarking sites using the descriptor to find content and bookmark that content within their own accounts.
D) monetize their traffic.
E) all of these are correct.

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Most marketers believe that mobile is ke...

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A) The social news site that is selected for a specific target audience and topic.
B) The article title.
C) The quality of the content.
D) The popularity and reputation of the article submitter.
E) The level of discussion surrounding the article.

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A) Stumbleupon.
B) Reddit.
C) Quora.
D) Compuserve.
E) Google.

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C

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False

A) Q&A sites are an effective medium to demonstrate thought leadership and expertise.
B) Q&A sites are ideal for product promotion.
C) It is difficult to build trust on a Q&A site.
D) Networking is less effective on a Q&A site than on a social news site.
E) Consumers trust discussion forums more than Q&A sites.

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A) Fark
B) Digg
C) Reddit
D) Buzzfeed
E) Upworthy

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A) Digg's refusal to alter its voting technology.
B) The Paris Hilton cell phone incident.
C) Its lack of editors.
D) A major site redesign and policy changes.
E) Its constant focus on technology news.

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A) A site that lets users submit links to sites that they find interesting.
B) A site that lets users submit links to news stories or other web pages to be ranked and displayed.
C) A discussion forum that discusses recent and relevant news stories.
D) A site where users can select content from an assortment of major news outlets.
E) A social network that focuses on recent and relevant news stories.

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A) LinkedIn.
B) Google.
C) Yahoo.
D) Microsoft Windows Live.
E) All of these sites include discussion boards.

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1. Stick to the topic to avoid inconveniencing other users. 2. Search the forum before posting a question to ensure it has not been already discussed. 3. Use good grammar and capitalization, as these are important to preserve credibility and the professional reputation of a social media marketer. 4. Do not encourage trolls or behave as one. 5. Do not double post. 6. Do not create a sock puppet (a false online identity that supports a person, company or its allies).

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