FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 12: Retailers, Wholesalers, and Their Strategy Planning

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 71

Multiple Choice

Review LaterAdd Note

Review Later

A retailer's decisions about Place would include decisions about which of the following?

A) a physical store and/or an online store
B) salesperson training
C) whether to offer a store credit card
D) which brands to sell
E) in-store displays

F) C) and E)
G) A) and B)

Correct Answer

verified

Show Answer

Question 72

True/False

Review LaterAdd Note

Review Later

Franchising now accounts for about a third of all retail sales.

A) True
B) False

Correct Answer

verified

Show Answer

Question 73

True/False

Review LaterAdd Note

The marketing strategies for the two shoe retailers Foot Locker and Zappos are very different,but both are successful.

________ is a multichannel selling approach in which a retailer provides a seamless customer experience from computer,mobile device,or brick-and-mortar store.

Brokers usually have a temporary relationship with the buyer and seller.

When consumers go to a brick-and-mortar store to inspect a product and then purchase from an online retailer,the practice is called

Which of the following statements about single- and limited-line stores is true?

When a department store manager decides to offer its female shoppers a free trial of Clinique's new skin cream,what is the decision about?

The main difference between agent wholesalers and merchant wholesalers is

The two basic types of merchant wholesalers are

Most conventional retailers in the U.S.are

Will Bishop sells a wide assortment (in small quantities) of "emergency" home repair items (fuses,electrical tape,small packets of nails) to grocery and convenience stores.He owns the products he handles,and displays them for his customers.Bishop is a

The marketing strategies for the two shoe retailers Foot Locker and Zappos are very different.Zappos' strategy is successful,while Foot Locker's strategy is not.

Use this information for questions that refer to the Centerville Retailers and Wholesalers case. Carol Lamb has lived in Centerville all her life.She owns a retail store that sells hobby and craft supplies.She bought the store after working there for 7 years.Carol has just been asked to head up the Retailers and Wholesaler Group of the Centerville Chamber of Commerce.The most active chamber members in her group are described below: Walden's Leather is part of a regional chain of stores that sells leather goods-mostly men's and women's clothing-with the upscale Walden's brand name.Walden's primarily relies on its own stores,where knowledgeable salespeople offer great service.Walden products are also sold on a limited basis in some fine department stores. Publisher's Helper is a small business started by Audrey Yang that provides and stocks display racks for paperback books and magazines.Most retailers welcome the service Audrey provides,in part because she does her own research to determine which paperback books and magazines sell best in Centerville. Cuzco's is Centerville's alternative to Walmart.The store sells a wide variety of merchandise.The company used to concentrate its product mix on small appliances,but now Cuzco's carries any product that it can sell profitably.Its low prices stimulate faster turnovers and higher sales volumes. Games Unlimited sells video games.Jamie Carraway,who owns the local store,signed a contract with Games Unlimited and follows strict rules covering her store's operations and the Games Unlimited marketing strategy.She pays that company a fee for promotion it provides along with commissions on her sales. Johnson's Health and Beauty Supplies sells cosmetics and other health and beauty products to retailers and salons throughout the greater Centerville area.It owns the goods it sells to these retailer customers,and it provides all the wholesaling functions they need. Valu Grocer is an independent grocery store that belongs to an organization sponsored by a large food wholesaler.The fifty grocery stores that share the Valu Grocer name are linked by contracts that include basic operating procedures,storefront designs,and joint promotion efforts. Reddy and Sons sells equipment for several different manufacturers of plastic molding in the Centerville area.It earns a commission from each manufacturer on the products it sells for that manufacturer,but it does not take ownership of the equipment it sells,nor does it install the equipment. Katrina's Salon started out as a low-status,low-price,low-margin hair salon 15 years ago.After some success,the company moved into a nicer storefront,raised prices,and now operates in the middle of the market. Which of these businesses would be classified as a specialty shop?

A good share of total U.S.wholesale sales are made by manufacturers' sales branches because

Stores without a physical location that sell exclusively on the Internet are known as online retailers.

Capitol Periodical Distributors is a wholesaler providing assistance to retailers that want to carry books and magazines.A retailer provides Capitol with a certain amount of floor space,and Capitol uses the space to install display racks.Capitol fills the racks with magazines and books that would be suitable for the retailer's target market.Every week a representative from Capitol comes in to remove any outdated publications and refill the racks.This practice helps the retailer serve its customers better than if the retailer tried to manage the books and magazines itself.Capitol Periodical Distributors is a

McGovern's Supply stocks electronics repair parts and related supplies and tools from various producers.McGovern's sells primarily to small TV and electronic repair shops throughout the country that only want to order one or two items at a time.Orders are usually shipped out on UPS trucks.It appears that McGovern's is a

When Macy's department store makes sure that customers can go to Macys.com to find out if a sweater they want to purchase is in stock at a local store,it appears that Macy's is practicing

Sierra Plumbing,Inc.buys plumbing supplies,pipes,and tools from different manufacturers and resells them to construction companies.Sierra is most likely a(n)