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The evolution of CRM is reporting,analyzing,and predicting.

A) True
B) False

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Supply chain visibility is the ability to view all areas up and down the supply chain.

A) True
B) False

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Which of the following is an extended ERP component?


A) Business intelligence
B) Ebusiness
C) Customer relationship management
D) All of the above

E) B) and C)
F) B) and D)

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___________ relationship management focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects,which optimizes supplier selection.

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What is an organization performing when it asks questions such as "which customers are at risk of leaving"?


A) CRM reporting technologies
B) CRM analyzing technologies
C) CRM processing technologies
D) CRM predicting technologies

E) B) and C)
F) A) and D)

Correct Answer

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What is increasing the value of the sale?


A) Cross-selling
B) Up-selling
C) Campaign management system
D) Customer service and support

E) A) and B)
F) B) and C)

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


A) Operational CRM
B) Analytical CRM
C) Website personalization
D) All of the above

E) A) and B)
F) A) and C)

Correct Answer

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Production and materials management ERP components handle production planning and execution tasks such as demand forecasting,production scheduling,job cost accounting,and quality control.

A) True
B) False

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Human resource components track ___________ information including payroll,benefits,compensation,performance assessment,and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities.

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Contact center,web-based self-service,and __________ scripting are the three primary operational CRM technologies used in the customer service department.

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Which of the following is not a current CRM trend?


A) Partner relationship management
B) Supplier relationship management
C) Employee relationship management
D) Distributor relationship management

E) A) and B)
F) A) and C)

Correct Answer

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What accesses organizational databases that track similar issues or questions and automatically generate the details to the CSR who can then relay them to the customer?


A) Contact center
B) Web-based self-service
C) Call scripting
D) Website personalization

E) A) and B)
F) A) and C)

Correct Answer

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_________ technologies help organizations identify their customers across applications.

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_________ management systems target sales opportunities by finding new customers or companies for future sales.

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Web-based self-service systems allow customers to use the web to find answers to their questions or solutions to their problems.

A) True
B) False

Correct Answer

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What is it called when distorted product-demand information ripples from one partner to the next throughout the supply chain?


A) Bullwhip effect
B) Demand planning systems
C) Supply chain planning systems
D) Supply chain execution systems

E) A) and B)
F) A) and C)

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RFM stands for Regency,Frequency,and Monetary.

A) True
B) False

Correct Answer

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What discovers optimal sales channels by selecting the right partners and identifying mutual customers?


A) Supplier relationship management
B) Partner relationship management
C) Employee relationship management
D) None of the above

E) A) and B)
F) A) and C)

Correct Answer

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As the business world increasingly shifts from product focus to customer focus,why are most organizations treating existing customers better than in the past?


A) Existing customers are the best source of profitable and sustainable revenue growth
B) In the age of e-business,an organization is guaranteed a favorable customer base and satisfying them is easier than ever
C) Organizations cannot depend on using statistical analysis or value formulas such as Recency,Frequency,and Monetary to gain insight into customer behavior or buying patterns
D) Placing customers at the forefront of all thinking and decision making requires very little operational and technology changes

E) B) and C)
F) All of the above

Correct Answer

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In the basic supply chain,return refers to supporting customers and product returns.

A) True
B) False

Correct Answer

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