Question 1

Determining the facts in an unbiased manner is the ______ step in the ethical decision-making framework.

Accepted Answer

The answer of Determining the facts in an unbiased manner...

Question 2

After listening to customer requests for travel routes to the Northwest,Southwest Airlines has added cross-country routes to both Seattle and Portland.By providing its customers with benefits that meet their needs,Southwest is providing

Accepted Answer

A)  benefit marketing.
B)  customer service.
C)  benefit segmentation.
D)  customer value.
E)  a marketing mix.F) B) and D)
G) A) and B)

Question 3

How do organizations create value for the customer?

Accepted Answer

Businesses create value for customers by...

Question 4

As it relates to customers,the aim of marketing is to

Accepted Answer

A)  provide customers with value.
B)  increase profits by ensuring customers pay the highest price possible for a product.
C)  accurately and truthfully advertise the product.
D)  generate repeat sales from each and every customer.
E)  reduce the number of customer complaints.F) C) and E)
G) A) and E)

Question 5

The group of Internet-based applications that allow the creation and exchange of user-generated content is called

Accepted Answer

A)  online applications.
B)  web media.
C)  social media.
D)  network marketing.
E)  Internet marketing.F) C) and D)
G) None of the above

Question 6

The better a firm understands the difference between customers' needs and wants,the more effectively it can _______ its message to convince customers to buy its good or service.

Accepted Answer

The answer of The better a firm understands the difference...

Question 7

How are consumer wants different from consumer needs?

Accepted Answer

A need is something that is required or ...

Question 8

Which of the following trends is accurate regarding the future of marketing?

Accepted Answer

A)  With the advent of technology,the basic goal of marketing has changed from how to create,communicate,and deliver value to consumers to how to better segment and target consumer markets.
B)  As technology impacts the business world,firms will need to explore new models that address what customers want and how they prefer to receive information.
C)  Even though newspaper circulation has decreased in recent years,it is still the preferred way to advertise because of its low cost.
D)  The number of cable television subscribers has increased in recent years,signaling to marketers that television advertising is still the preferred choice for marketing products.
E)  Posting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.F) A) and B)
G) A) and C)

Question 9

The sales orientation strategy is characterized by a customer orientation that focuses on customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 10

When marketers evaluate whether a marketing campaign was successful by using metrics to measure performance,they are engaged in

Accepted Answer

A)  marketing analytics.
B)  brand management.
C)  global marketing.
D)  corporate social responsibility.
E)  logistics.F) None of the above
G) B) and D)

Question 11

Charities,universities,and churches are all examples of _______ organizations.

Accepted Answer

nonprofit ...

Question 12

The AMA Code of Ethics is not necessarily something that marketers need to adhere to for every marketing approach.

Accepted Answer

A) True 
 B)False

Question 13

How is the marketing concept different from the sales orientation strategy?

Accepted Answer

The sales orientation strategy concentra...

Question 14

Professionally speaking,the same marketing principles used in business settings can help you market yourself and help you to reach your professional goals.

Accepted Answer

A) True 
 B)False

Question 15

Large companies like Enron,WorldCom,and Arthur Andersen all failed due to their lack of ______.

Accepted Answer

ethics an ...

Question 16

The ethical decision-making framework will be valuable only if you clearly understand the ______ that needs to be addressed.

Accepted Answer

The answer of The ethical decision-making framework will be valuable...

Question 17

The slogan "Let's Build Something Together",used by Lowe's Home Improvement centers,signified to its customers that Lowe's was ready and willing to help them with all their project needs.This slogan reflects the _____ _____ strategy.

Accepted Answer

The answer of The slogan "Let's Build Something Together",used by...

Question 18

As noted in your text,what was the result when some of the world's most ethical companies were compared with the MSCI ACWI Index on a profitability measure?

Accepted Answer

A)  The firms that were identified as ethical outperformed the mix of companies included in the MSCI ACWI Index through both positive and negative economic circumstances.
B)  The firms that were identified as ethical were not as profitable initially,but then showed a pattern of unprecedented profit increase when compared with the mix of companies included in the MSCI ACWI Index.
C)  The firms that were identified as ethical were more profitable initially,but then showed a pattern of declining profitability compared with the mix of companies included in the MSCI ACWI Index.
D)  The firms that were identified as ethical were equally profitable on the whole to the mix of companies included in the MSCI ACWI Index.
E)  The firms that were identified as ethical were significantly less profitable on the whole than the mix of companies included in the MSCI ACWI Index.F) B) and C)
G) All of the above

Question 19

According to your text,what is the most basic concept in marketing?

Accepted Answer

A)  streamlining production costs to generate maximum profits
B)  satisfying the needs of stakeholders
C)  getting all members of an organization to agree on a marketing plan
D)  determining the best advertising outlet for a product
E)  determining the difference between consumer needs and wantsF) B) and E)
G) B) and D)

Question 20

Which of the following would be considered a member of a supply chain?

Accepted Answer

A)  shipping companies
B)  retailers
C)  wholesalers
D)  manufacturers
E)  customersF) A) and C)
G) A) and E)

Exam 1: Why Marketing Matters to You

As noted in your text,what was the result when some of the world's most ethical companies were compared with the MSCI ACWI Index on a profitability measure?

Correct AnswerverifiedShow Answer

The group of Internet-based applications that allow the creation and exchange of user-generated content is called

Correct AnswerverifiedShow Answer

As it relates to customers,the aim of marketing is to

Correct AnswerverifiedShow Answer

Determining the facts in an unbiased manner is the ______ step in the ethical decision-making framework.

Correct AnswerverifiedShow Answer

Which of the following would be considered a member of a supply chain?

Correct AnswerverifiedShow Answer

Large companies like Enron,WorldCom,and Arthur Andersen all failed due to their lack of ______.

Correct Answerverifiedethics an ...View AnswerShow Answer

The slogan "Let's Build Something Together",used by Lowe's Home Improvement centers,signified to its customers that Lowe's was ready and willing to help them with all their project needs.This slogan reflects the _____ _____ strategy.

Correct AnswerverifiedShow Answer

Which of the following trends is accurate regarding the future of marketing?

Correct AnswerverifiedShow Answer

Charities,universities,and churches are all examples of _______ organizations.

Correct Answerverifiednonprofit ...View AnswerShow Answer

The AMA Code of Ethics is not necessarily something that marketers need to adhere to for every marketing approach.

Correct AnswerverifiedShow Answer

How is the marketing concept different from the sales orientation strategy?

Correct AnswerverifiedThe sales orientation strategy concentra...View AnswerShow Answer

How do organizations create value for the customer?

Correct AnswerverifiedBusinesses create value for customers by...View AnswerShow Answer

When marketers evaluate whether a marketing campaign was successful by using metrics to measure performance,they are engaged in

Correct AnswerverifiedShow Answer

The sales orientation strategy is characterized by a customer orientation that focuses on customer satisfaction.

Correct AnswerverifiedShow Answer

How are consumer wants different from consumer needs?

Correct AnswerverifiedA need is something that is required or ...View AnswerShow Answer

Professionally speaking,the same marketing principles used in business settings can help you market yourself and help you to reach your professional goals.

Correct AnswerverifiedShow Answer

According to your text,what is the most basic concept in marketing?

Correct AnswerverifiedShow Answer

The ethical decision-making framework will be valuable only if you clearly understand the ______ that needs to be addressed.

Correct AnswerverifiedShow Answer

After listening to customer requests for travel routes to the Northwest,Southwest Airlines has added cross-country routes to both Seattle and Portland.By providing its customers with benefits that meet their needs,Southwest is providing

Correct AnswerverifiedShow Answer

The better a firm understands the difference between customers' needs and wants,the more effectively it can _______ its message to convince customers to buy its good or service.

Correct AnswerverifiedShow Answer

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ethics an ...
View Answer

The slogan "Let's Build Something Together",used by Lowe's Home Improvement centers,signified to its customers that Lowe's was ready and willing to help them with all their project needs.This slogan reflects the _ _ strategy.

Correct Answer
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nonprofit ...
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The sales orientation strategy concentra...
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Businesses create value for customers by...
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A need is something that is required or ...
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