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Exam 2: Planning Business Messages

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Question 31

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Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase of the writing process, which is the ____________ phase.

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writing
Explanation:The writin...

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Question 32

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Which of the following is most acceptable for business writing?

A) It is imperative that we ascertain whether you qualify for benefits.
B) Our company stipulates that you must submit your hours so that we can compensate you properly.
C) Please check with your supervisor for information about salary increases.
D) Your remuneration will perpetuate for three weeks after your termination.

E) B) and D)
F) B) and C)

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Question 33

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During the ____________ phase of the writing process, the writer will analyze the audience and the purpose for writing.

Business writers who use words such as conceptualize, remuneration, and terminate are using language many readers would consider

Ben Franklin stated this opinion about business messages: To be good it ought to have a tendency to benefit the reader. His opinion reflects the importance of analyzing the purpose of the message.

Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

Which of the following communication channels would be considered the richest medium?

The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.

Business writing should be economical. In this context, economical can best be defined as

Theresa has emphasized second-person pronouns (you, your) instead of first-person pronouns (I/we, us, our) in a letter to a customer. She is using the __________ view.

Today's businesses increasingly use e-mail and instant messaging for conducting business, but hard-copy memos are still written for messages that require persuasion, permanence, and formality.

Which of the following represents the best business writing?

The channel of choice for corporate communicators today is clearly __________.

An important aspect of the first phase of writing a business message is anticipating the audience's reaction to the message.

Conveyed largely by the words in a message, __________ affects how a receiver feels upon reading or hearing a message.

During the second phase of the writing process, you conduct research,

An interesting theory, called ____________ richness, describes the extent to which a channel or medium recreates or represents all the information available in the original message.

Shannon is writing a proposal to try to convince the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the report.

You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.

To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm happy or We're delighted.