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Exam 5: The Changing American Society: Subcultures

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Question 1

Multiple Choice

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Which of the following statements is FALSE regarding subcultures in the United States?

A) The degree to which an individual behaves in a manner unique to a subculture depends on the extent to which the individual identifies with that subculture.
B) Religious groups are the most commonly described subcultures.
C) We are all members of several subcultures.
D) There are very large variations within each subculture.
E) Generations also function like subcultures.

F) None of the above
G) A) and E)

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Question 2

Multiple Choice

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_____ subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.

A) Ethnic
B) Racial
C) Religious
D) Gender
E) Geographic

F) A) and E)
G) All of the above

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Question 3

True/False

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The Choctaw are the largest Native American tribe.

Which of the following was the source of the most immigrants into the United States in 2009?

Asian Americans are the highest educated and highest income group with substantial purchasing power.

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

Mexican Americans tend to live in which region of the United States?

Shondra is an African American who can't afford to go out after work, so she spends a lot of her free time watching television and visiting her friends. She doesn't use brands to indicate to others her style and identity and tends to be more price sensitive than others. In terms of Yankelovich's segments of African Americans, which one best describes Shondra?

Jeffrey is a 35-year-old African American who is positive about the future. He describes himself as Black, but feels Black slang should be avoided. To which segment of the African American market identified by Yankelovich would Jeffrey belong?

By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?

Maria's grandparents immigrated from Mexico, but her parents were both born in the United States. She has an MBA and earns the highest income in her family; she identifies herself as an American, speaks English as her primary language, and does not ascribe to the traditional values of her grandparents. In terms of the Pew Hispanic Center's generations of Hispanic adults, to which generation does Maria belong?

Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream?

Juan came from Cuba in the late 1990s and is currently living in Miami, FL. According to the Census Bureau, Juan would be classified as a(n) _____.

Jose was born in Mexico and came to the United States in 1975. He still speaks primarily Spanish, has not graduated from high school, and works as a day laborer in the agricultural industry in California. He and his family still possess traditional values, which include him making all the decisions for his family's welfare. The Pew Hispanic Center would identify Jose as which generation of Hispanic adults?

Which subculture of Hispanics tends to have incomes well above the others?

Geographic concentration of the Asian American market enhances marketing efficiency.

Carlos was born in the United States to immigrant parents. He has a higher income and education than his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is less likely to ascribe to traditional values than his parents. According to the Pew Hispanic Center, to which generation of Hispanic adults does Carlos belong?

Which of the following statements is FALSE regarding marketing to Hispanics?

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

More than 80 percent of Arab Americans are U.S. citizens.