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Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's profit A)  can be represented by the area P3 × Q3. B)  can be represented by the area P3 × Q2. C)  can be represented by the area (P3-P2)  × Q3. D)  is zero. -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's profit


A) can be represented by the area P3 × Q3.
B) can be represented by the area P3 × Q2.
C) can be represented by the area (P3-P2) × Q3.
D) is zero.

E) A) and D)
F) None of the above

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News reports from the western United States occasionally report incidents of cattle ranchers slaughtering a large number of newborn calves and burying them in mass graves rather than transporting them to markets. Assuming that this is rational behavior by profit-maximizing "firms," explain what economic factors may influence such behavior.

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If the selling price is not su...

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Laura is a gourmet chef who runs a small catering business in a competitive industry. Laura specializes in making wedding cakes. Laura sells 20 wedding cakes per month. Her monthly total revenue is $5,000. The marginal cost of making a wedding cake is $300. In order to maximize profits, Laura should


A) make more than 20 wedding cakes per month.
B) make fewer than 20 wedding cakes per month.
C) continue to make 20 wedding cakes per month.
D) We do not have enough information to answer the question.

E) A) and D)
F) A) and C)

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Firms in a competitive market are said to be price takers because there are many sellers in the market, and the goods offered by the firms are very similar if not identical.

A) True
B) False

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The two characteristics of a competitive market are 1) many buyers and sellers in the market and 2) the goods offered by the various sellers are highly differentiated.

A) True
B) False

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Scenario 14-1 Assume a certain firm in a competitive market is producing Q = 1,000 units of output. At Q = 1,000, the firm's marginal cost equals $15 and its average total cost equals $11. The firm sells its output for $12 per unit. -Refer to Scenario 14-1. At Q = 999, the firm's profits equal


A) $993.
B) $997.
C) $1,003.
D) $1,007.

E) All of the above
F) None of the above

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A seller in a competitive market


A) can sell all he wants at the going price, so he has little reason to charge less.
B) will lose all his customers to other sellers if he raises his price.
C) considers the market price to be a "take it or leave it" price.
D) All of the above are correct.

E) All of the above
F) B) and C)

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Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's total revenue A)  can be represented by the area P3 × Q3. B)  can be represented by the area P3 × Q2. C)  can be represented by the area (P3-P2)  × Q3. D)  is zero. -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's total revenue


A) can be represented by the area P3 × Q3.
B) can be represented by the area P3 × Q2.
C) can be represented by the area (P3-P2) × Q3.
D) is zero.

E) A) and B)
F) None of the above

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When an individual firm in a competitive market decreases its production, it is likely that the market price will rise.

A) True
B) False

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Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-5. In the short run, if the market price is P4, individual firms in a competitive industry will earn A)  positive profits. B)  zero profits. C)  losses but will remain in business. D)  losses and will shut down. -Refer to Figure 14-5. In the short run, if the market price is P4, individual firms in a competitive industry will earn


A) positive profits.
B) zero profits.
C) losses but will remain in business.
D) losses and will shut down.

E) A) and D)
F) C) and D)

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Figure 14-14 Figure 14-14   -Refer to Figure 14-14. Assume that the market starts in equilibrium at point W in panel (b)  and that panel (a)  illustrates the cost curves facing individual firms. Suppose that demand increases from D0 to D1. Which of the following statements is correct? A)  Points W, Y, and Z represent both short-run and long-run equilibria. B)  Points W, Y, Z, and X represent short-run equilibria. C)  Points W, Y, and Z represent long-run equilibria. D)  Points W and Z represent long-run equilibria. -Refer to Figure 14-14. Assume that the market starts in equilibrium at point W in panel (b) and that panel (a) illustrates the cost curves facing individual firms. Suppose that demand increases from D0 to D1. Which of the following statements is correct?


A) Points W, Y, and Z represent both short-run and long-run equilibria.
B) Points W, Y, Z, and X represent short-run equilibria.
C) Points W, Y, and Z represent long-run equilibria.
D) Points W and Z represent long-run equilibria.

E) A) and D)
F) A) and B)

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A seller in a competitive market can


A) sell all he wants at the going price, so he has little reason to charge less.
B) influence the market price by adjusting his output.
C) influence the profits earned by competing firms by adjusting his output.
D) All of the above are correct.

E) B) and D)
F) All of the above

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Figure 14-9 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-9 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-9. Which line segment best reflects the long-run supply curve for this firm? A)  ABCD B)  BC C)  ABC D)  None of the above is correct. We must know the firm's average variable cost. -Refer to Figure 14-9. Which line segment best reflects the long-run supply curve for this firm?


A) ABCD
B) BC
C) ABC
D) None of the above is correct. We must know the firm's average variable cost.

E) All of the above
F) A) and D)

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A competitive firm has been selling its output for $20 per unit and has been maximizing its profit, which is positive. Then, the price falls to $18, and the firm makes whatever adjustments are necessary to maximize its profit at the now-lower price. Once the firm has adjusted, its


A) quantity of output is lower than it was previously.
B) average total cost is lower than it was previously.
C) marginal cost is higher than it was previously.
D) All of the above are correct.

E) C) and D)
F) All of the above

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Scenario 14-4 Victor is the recipient of $1 million from a lawsuit. Victor decides to use the money to purchase a small business in Florida. His business operates in a perfectly competitive industry. If Victor would have invested the $1 million in a risk-free bond fund, he could have earned $100,000 each year. After he bought the small business, Victor quit his job as a market analyst with Research, Inc., where he used to earn $75,000 per year. -Refer to Scenario 14-4. How large would Victor's accounting profits need to be to allow him to attain zero economic profit?


A) $100,000
B) $125,000
C) $175,000
D) $225,000

E) A) and B)
F) All of the above

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For any given price, a firm in a competitive market will maximize profit by selecting the level of output at which price intersects the


A) average total cost curve.
B) average variable cost curve.
C) marginal cost curve.
D) marginal revenue curve.

E) A) and C)
F) A) and B)

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Which of the following statements is correct?


A) For all firms, marginal revenue equals the price of the good.
B) Only for competitive firms does average revenue equal the price of the good.
C) Marginal revenue can be calculated as total revenue divided by the quantity sold.
D) Only for competitive firms does average revenue equal marginal revenue.

E) B) and D)
F) B) and C)

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Figure 14-1 Suppose that a firm in a competitive market has the following cost curves: Figure 14-1 Suppose that a firm in a competitive market has the following cost curves:   -Refer to Figure 14-1. If the market price rises above $6.30, the firm will earn A)  positive economic profits in the short run. B)  negative economic profits in the short run but remain in business. C)  negative economic profits and shut down. D)  zero economic profits in the short run. -Refer to Figure 14-1. If the market price rises above $6.30, the firm will earn


A) positive economic profits in the short run.
B) negative economic profits in the short run but remain in business.
C) negative economic profits and shut down.
D) zero economic profits in the short run.

E) All of the above
F) A) and C)

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A firm operating in a perfectly competitive industry will shut down in the short run but earn losses if the market price is less than that firm's average variable cost.

A) True
B) False

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Which of the following is a characteristic of a competitive market?


A) There are many buyers but few sellers.
B) Firms sell differentiated products.
C) There are many barriers to entry.
D) Buyers and sellers are price takers.

E) C) and D)
F) B) and D)

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